Your Growth Hacking Strategy "SHOWRUNNER"
Based on your answers and the little I know about your course, the best Growth Hacking Strategy I can recommend you to consider is what we call a "SHOWRUNNER" strategy.
Hi! I’m Dimon Axel, the founder of ACCEL GROUP
Over the past 7 years, my team and I have helped more than 1,500 course-creators to find an idea, create and sell their online courses in 7 different countries around the world.
We are course creators ourselves just as you and our courses have already brought in more than $24 million in sales.
And what we’ve found is this:
One of the most important things that affects the success of an online course is choosing the right Growth Hacking Strategy…
What is a Growth Hacking Strategy?
Growth Hacking Strategy is a focused action plan that has only one goal — to get the fastest sustainable result in sales of your onlinecourse with minimal effort.
In other words, this is the shortest way to your online course’s
success.
In fact, a very common problem with course-creators is that very often they invest their time and efforts into actions that lead to success in a very long, roundabout way... a way that requires excessive, unnecessary efforts.
It's really as if they bet on the wrong slow horse.
And I'm sure by now you're already hearing a lot of different voices around you giving you different advice about how to launch your course.
One of the most frequent tips that I’m sure you've been given is "If you want to make money in e-learning business, start CREATING your amazing course without delay! If you have attractive, high-quality video-lessons, people will buy your course."
And here lies a trap for you!
Because it's a REALLY BIG JOB with high risk:
First you have to develop a training program, then buy video shooting equipment and learn how to use it, then record and edit video-lessons, prepare and design manuals, workbooks, tests and other materials, upload and make up a course on an e-learning platform, and even more.
And you are doing this huge job, still not being sure that your course will be in demand.
And there may be many possible reasons for this. For example, you liked the topic of your course, but in reality it turned out to be irrelevant (I know an expert who did an art therapy course for mothers with small children, but it turned out that they simply didn't have time to take it).
What’s the result?
After months of work, you get a stillborn course and ZERO income
And this happens in 9 out of 10 attempts to launch the course…
Do you really think that this is the most effective way for you? I guess the answer is NO!
The best way for you is — try to SELL your course first, and start creating it only after you are 100% sure that it will be in demand. And this is exactly what the "Showrunner" strategy suggests.
What is a "SHOWRUNNER" Strategy?
When starting the course, you need to think like a showrunner of the series: first release the pilot episode, look at the reaction of the audience, and only then invest money and time in the production of the entire series.
This is exactly how iconic series like "The Big Bang Theory" and "Game of Thrones" were created.
Here are the steps to successful course launch
If you want to make sure that the course is in demand BEFORE its production, you need to act according to the following "inverted" algorithm:
1 — Package the idea of your course
Pick a course topic and take its initial test. Describe the training program and create a simple Sales Page about your course.
2 — Drive traffic and try to sell the course
Use only fast and low-budget ways of promotion (for example, ads from bloggers). If people sign up for the waiting list and make payments, you’ve hit into the pain points and dreams of your audience! This means that your course will be easy to sell.
3 — Conduct the first course stream in the form of webinars
Forget about studio recording lessons for the first launch! Train your students by means of webinars, communicate with them live, help them achieve results — this way you will understand where the weaknesses in your program are and what needs to be improved.
4 — Record lessons in good quality
Adjust the course program according to your students' feedback from the first stream and ONLY AFTER THAT shoot and edit high-quality video lessons. That's it, this way you’ll have a product that you can be really proud of!
5 — Start an active promotion of your course
Build an automated sales funnel and grow to 6-7 digit income from your online course.
Sounds tempting, doesn't it? But let's see what the "SHOWRUNNER" strategy looks like on a real live example.
From a course idea to $24,000,000 revenue
using the "Showrunner” strategy
In fact, this is exactly the strategy that helped me launch my "Accel" online school for beginner coaches and funnel masters.
We wanted to create the most effective online course in our niche: 3 months of training, about 100 video lessons, a lot of text instructions and templates, feedback on completed tasks from curators…
We also planned to sell this course with a high check of $5000 to the COLD audience (at that time we didn’t have an email-list yet).
In order not to risk the time and money, we decided to use the "SHOWRUNNER" strategy:
We’ve written out in detail WHAT we will sell. What kind of transformation the student should undergo, and what results he will receive after training. And as a result, we’ve compiled a detailed program of the course and each lesson.
We launched an advertisement with a small budget and started selling the course through an auto-webinar.
Then we got the first sales! It was very exciting… THis way we realized that there was a demand for our course, and we started recording high-quality video-lessons.
When the first students started studying, the course was not yet fully ready — while they were taking lessons No. 1 and No. 2, we were recording lessons No. 3 and No. 4... And you know what? This didn’t affect the quality of the course at all! The students were completely satisfied.
As a result, we scaled the sales of the course and quickly reached $1’000’000 per month (with a net profit of 57%).
And in total, the course brought in more than $24 million. Sounds tempting, doesn't it?
And all this is thanks to the "SHOWRUNNER" strategy.
Do you want to quickly test the idea of your course using the "SHOWRUNNER" strategy?
Okay, you've now realized that the "Showrunner" strategy is exactly what you need... But you might be thinking where to start?
How to pick a course topic? How to write a good course program? How to set a price? How to create a high-conversion Sales Page? Where to get traffic from? How to implement all this technically, damn it! 😱
To help you move through all these stages quickly and confidently, I invite you to join me in the "COURSE CREATION HERO".
A 14-day step-by-step approach to creating online-course that resonates with the audience, provide more value to students, and are sold on autopilot via Sale Funnel, even while sleeping.
No subscriber list and no tech skills required.
Take a look at the "Course Creation Hero" curriculum right now:
All you need to participate is...
Take A Look At The "Course Creation Hero" Curriculum Now:
Course starts Today!
Do you want to quickly test the idea of your course using the "SHOWRUNNER" strategy?
Okay, you've now realized that the "Showrunner" strategy is exactly what you need... But you might be thinking where to start?
How to pick a course topic? How to write a good course program? How to set a price? How to create a high-conversion Sales Page? Where to get traffic from? How to implement all this technically, damn it! 😱
So that you can go through all these stages quickly and confidently, I'm launching "COURSE CREATION HERO".
This is the 14-Day Challenge about how to pick and launch you first (or next) online course and make sales immediately before creating a single module.
Even if you have no certain idea, subscribers list and tech skills.
At the end of the challenge, you will have a proven course topic, a detailed course program… and a sales funnel ready to generate sales.
And then all you have to do is use our simple and low-budget ways to attract an audience to make the funnel work...
ANYONE can complete the challenge tasks.
Everything is simple. There won’t be advice like "just become a blogger" or "just learn how to set up ads on Facebook" 😳
In addition, I’ll show you the route of scaling up to 6-7 digit income from your course so you can get to the life you have always dreamed of!
All you need to participate is...
Join the waitlist for "COURSE CREATION HERO"
A new course stream will start soon, and I will send you the most favorable conditions for participation. Do it right now. See you there!
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